When businesses treat inclusion as something they can quietly switch on and off, people notice.
Recent HRC Foundation research found that 71.5% of LGBTQ+ consumers say they buy fewer products from companies they perceive as reducing their inclusion commitments.
That should make hospitality pause.
Because Pride is not just a logo in June.
It is how people are welcomed.
It is how guests are treated.
It is whether couples feel respected at check-in.
It is whether teams feel safe being themselves at work.
In this clip from our conversation with PrideWide, we talk about why surface-level Pride activity is not enough.
Hospitality has a real opportunity here.
Not performative support.
Not a rainbow badge for thirty days.
Proper, consistent, year-round inclusion.
That is better for guests.
Better for teams.
And, frankly, better for business.