How to attract Older Workers | Hospitality Podcast
It's Apprenticeship Week!
But it's not only young people that can do them but what does Hospitality have to do to attract older workers?
Executive Chair of Hit Training , Jill Whittaker OBE shares her thoughts in this throwback from season
Many industries are facing serious skills shortages — but one powerful solution is often overlooked: older workers. In this video, we explore how businesses can successfully attract, engage, and retain experienced professionals aged 50+ and why they are one of the most valuable talent pools in today’s workforce.
Older workers bring experience, reliability, strong work ethic, and deep industry knowledge, yet many employers struggle to connect with them due to outdated recruitment practices and unconscious age bias. This video breaks down practical, real-world strategies to help organizations become more age-inclusive and future-ready.
Whether you’re an employer, HR professional, manager, or business owner, this video will help you rethink how you recruit and design jobs to appeal to a growing and highly skilled workforce segment.
🔍 In this video, you will discover:
✅ Why attracting older workers is essential for business growth
✅ The benefits older employees bring to productivity and culture
✅ How flexible working options increase attraction and retention
✅ How to write age-inclusive job descriptions
✅ How to remove age bias from hiring processes
✅ The role of training and upskilling for mature workers
✅ How to build a culture that values experience and mentorship
✅ Real examples of successful age-diverse workplaces
💡 Key topics covered:
Labour shortages and the ageing workforce
Flexible hours, part-time roles, and hybrid work
Health, wellbeing, and workplace adjustments
Inclusive language in job adverts
Intergenerational teams and knowledge sharing
Retention strategies for older employees
Long-term workforce planning
Employers who embrace age diversity benefit from:
✔ Lower staff turnover
✔ Stronger customer service
✔ Greater stability and loyalty
✔ Improved team performance
✔ A broader talent pipeline
Attracting older workers is not just about filling vacancies — it’s about building a sustainable, skilled, and resilient workforce for the future.
📢 If you care about workforce development, inclusion, and smart hiring strategies, this video is for you!
👍 Like this video if you found it helpful
🔔 Subscribe for more content on skills, apprenticeships, recruitment & workforce innovation
💬 Comment below: What challenges do you face when hiring older workers?
🔗 Related Topics:
How to recruit in a skills shortage
Workforce diversity and inclusion
Retaining experienced staff
Future of work
HR and people management strategies
#agediversity #recruitmentstrategy #hiringtips #workforcedevelopment #hrtrends #InclusionAtWork #futureofwork #SkillsShortage #employment #businessgrowth #management #leadership #podcast #breakingnews
#apprentices #apprenticeships #apprenticeweek2026 #hospitality #talkinghospitality