Sanj Naha

Sanj Naha built his reputation inside TripAdvisor, where he led global sales for the Restaurants division and shaped how thousands of venues engaged with the platform. Today, he’s one of the most trusted advisers in the sector for anyone serious about improving their TripAdvisor performance.

Through his consultancy and workshops, Sanj helps hotels and restaurants understand what really drives visibility, rankings and review behaviour. He blends insider insight with practical, frontline know-how — giving leaders and teams clear steps to generate stronger reviews, sharpen their listings, and turn online reputation into real revenue.

Widely known as the “TripAdvisor guru,” Sanj has worked with brands across the hospitality spectrum, from independents to luxury operators. His approach is grounded, transparent and focused on results, making him a valuable voice on how guest experience and digital reputation now shape commercial success.