Jason Gale

Jason Gale is the visionary force behind the London Lifestyle Awards®, often described as the "Oscars of lifestyle." He launched the Awards in 2009 after a life-changing conversation with President Clinton sparked his love song to London—turning it into an annual celebration of the city’s best in hospitality, culture, fitness, beauty, theatre and more.

With nearly three decades of marketing and communications experience, Jason began his career as the youngest promotions manager at the Rank Group (home of Ritzy nightclubs), before helping restaurants, bars, hotels and member clubs thrive through compelling PR, events and influencer-driven campaigns.

A passionate advocate of combining traditional and new media, he’s grown the Awards to attract over 2.5 million public votes and feature regularly across BBC, Sky and ITV

From cutting shortlists to hosting Gala ceremonies, Jason has built a platform where public voice matters. The Awards have an unmatched reputation for lifting businesses into London’s limelight—shortlist recognition often translates into revenue boosts and public acclaim.

In April 2025, he expanded his vision by launching London Lifestyle Concierge, a bespoke service offering 100 founding members exclusive access to the very best of the capital—curated events, luxury bookings and immersive experiences.

Jason holds a BA from the University of Hull and began dreaming big in Yorkshire. He cites Lord Bell as a mentor who inspired his PR career, and although once aspiring to follow football’s path, he now channels that passion into showcasing London’s heartbeat.

Driven, creative and committed to excellence, Jason Gale continues to shine a spotlight on the city he loves—and invites us all to experience what makes London unforgettable.